"TheRallyStache" (bryce-the-hoonigan)
12/19/2013 at 10:46 Filed to: None
9
36|
"TheRallyStache" (bryce-the-hoonigan)
12/19/2013 at 10:46 Filed to: None | 9
| 36 |
Everyone remembers that brilliant used car commercial from Monday, right? The one where the 96 Maxima is touted as a "stunning tour de force"?
Well the director of social media marketing for Nissan North America took notice of the ad, and then did this...
The owner had lowered the price on his craigslist ad to $900, but Nissan offered him his original asking price of $1400 and then also threw in $1000 to a charity of the owners choice.
This is how you win at social media marketing.
William Byrd
> TheRallyStache
12/19/2013 at 10:49 |
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That's awesome, nice job Nissan.
Nibbles
> TheRallyStache
12/19/2013 at 10:49 |
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Maybe they should hire the guy as well
ADabOfOppo; Gone Plaid (Instructables Can Be Confusable)
> TheRallyStache
12/19/2013 at 10:49 |
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Link to said ad, I missed most of the past week due to an wicked sinus infection/fever.
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TheRallyStache
> ADabOfOppo; Gone Plaid (Instructables Can Be Confusable)
12/19/2013 at 10:51 |
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http://jalopnik.com/this-ad-for-a-
!!! UNKNOWN CONTENT TYPE !!!
CalzoneGolem
> TheRallyStache
12/19/2013 at 10:55 |
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Nice! That's some serious advertising money well spent on Nissan's behalf.
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TheRallyStache
> CalzoneGolem
12/19/2013 at 11:03 |
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Indeed. $2400 to raise their image in the eye of the volatile social media world? That's a steal.
For Sweden
> TheRallyStache
12/19/2013 at 11:07 |
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Now restore the car to Concurs condition and give it back to the seller.
Stef Schrader
> TheRallyStache
12/19/2013 at 11:34 |
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That is fantastic.
BREADwagon
> TheRallyStache
12/19/2013 at 13:14 |
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They should give whoever directed/shot the video a job in marketing. They did a great job of capturing the SOUL of the car!
Brumos59-2
> TheRallyStache
12/19/2013 at 13:26 |
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Awesome. Well done, Nissan. Bravo. Now if the dealer I bought my Frontier from would only stop calling me and asking me to buy it back.
BeaterGT
> TheRallyStache
12/19/2013 at 13:28 |
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Good guy Nissan
LeOnionRing
> TheRallyStache
12/19/2013 at 13:54 |
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$900 for a pos maxima? what the fuck? even in our overpriced quebec market you can find mint ones for $500... floridians are retarded
Nytmare
> BREADwagon
12/19/2013 at 13:55 |
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That IS his day job.
DMaculate
> TheRallyStache
12/19/2013 at 14:03 |
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It would be wise if nissan were to put him in a new one. But, wisdom is not commonly found in the realm of automakers.
Malforus
> TheRallyStache
12/19/2013 at 14:08 |
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You can buy good will, by sponsoring things like this.
wilkomenwelcomebienvenue
> LeOnionRing
12/19/2013 at 14:12 |
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You money has more buying power silly Canadians.
gzdesign
> TheRallyStache
12/19/2013 at 14:21 |
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Who played their marketing cards better, seller or buyer?
TimF101
> CalzoneGolem
12/19/2013 at 14:29 |
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Serious advertising yes. Serious money? Nissan spends more waxing one of its floor babes for an auto show. Brilliant and incredibly economical advertising is what it is.
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CalzoneGolem
> TimF101
12/19/2013 at 14:34 |
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I didn't mean to imply that 2.4 kilobucks was a lot of dough for Nissan, but that the spending of it was well done.
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BionicPhil
> gzdesign
12/19/2013 at 14:40 |
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Yes.
jamnajar
> gzdesign
12/19/2013 at 14:53 |
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Yes.
MFEJAL grey because who knows...
> BREADwagon
12/19/2013 at 15:08 |
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For sure he made a better job than Nissan itself. Spending money is not equal to display creativity, humor, and reaching the public. You are right. He should have a job at filming, editing, and creating for any company who wants a working brain, not a dormant one.
TheDraker
> For Sweden
12/19/2013 at 15:08 |
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+1 but as a bonus, put a GT-R engine in it :)
DayWooTang
> Brumos59-2
12/19/2013 at 15:13 |
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Really? Is it in demand in your area or does the owner want it for himself? I love those little trucks btw.
UKPDXWRX
> CalzoneGolem
12/19/2013 at 15:18 |
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.
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CalzoneGolem
> UKPDXWRX
12/19/2013 at 15:20 |
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I meant that it was seriously well spent not that it was a serious amount of money. Which I already told TimF101.
!!! UNKNOWN CONTENT TYPE !!!
Union of Smog Techs of CA
> CalzoneGolem
12/19/2013 at 15:22 |
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As a recently new proud happy owner of a $1100 1996 Maxima I rather think he intends to drive it.
Marty Graw
> TheRallyStache
12/19/2013 at 15:23 |
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There's an old saying:
"Buy a man's car, feed him for a day. Give the man a job in brand marketing at Nissan, feed him for life."
Micro-dosing Gawker's Tears
> DMaculate
12/19/2013 at 15:58 |
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Funny ad, but not good enough for a whole new car.
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Brumos59-2
> DayWooTang
12/19/2013 at 16:03 |
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They may be in demand but they probably don't realize that it's a manual (which is why I got such a good deal on it in the first place) and I'm pretty sure their biggest motivation is to convince me to buy a new one from them...but I've moved about 5 hours away from that dealership since.
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DayWooTang
> Brumos59-2
12/19/2013 at 16:13 |
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I got a great deal on my old Honda Element because it was a manual and it was sitting on the lot too long, gotta love it!
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Brumos59-2
> DayWooTang
12/19/2013 at 17:03 |
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My truck sat for 3 months before I bought it when fuel prices skyrocketed in the summer of '08. Saved about 4 grand off sticker and about 7 grand less than a comparable Toyota.
YesILoveCars
> TheRallyStache
12/19/2013 at 18:35 |
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The best $2400 any company has ever spent!
MDP310
> For Sweden
12/19/2013 at 18:51 |
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No, screw that, I hope they leave it crappy and install it in their US headquarters.
The Old Man from Scene 24
> TheRallyStache
12/19/2013 at 23:01 |
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So now I'm looking for someone with video editing skills to help create an ad for my '02 Olds Intrigue, which is in much nicer shape than that Maxima, BTW. Then we'll post the ad on Twitter, wait for it to go viral, then sit by the phone and wait for Oldsmobile's call to buy the car back from me! Genius!!!!!
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KrisDeak
> TheRallyStache
12/20/2013 at 06:06 |
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We did a similar thing in 2011 - our Get A Life Buy My Porsche project. The car went very quickly! http://jalopnik.com/5809434/how-to